Mission Statement

In 1984, Iowa State University became one of the first universities in the nation to establish a trademark licensing program. Iowa State University's Trademark Licensing Office exists to protect, promote and market the indicia (names, symbols, graphics, marks, etc.) owned by the University. Our mission is to ensure proper use and application of Iowa State University's trademarks, to strengthen the trademarks through relationships with retailers, licensees, campus units, student organizations, alumni, and fans and, to generate revenue that funds athletic and academic programs.  Licensed vendors make a valuable difference in the education of our students as 100% of the NET revenue generated flows directly back to the univeristy.

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Get Licensed


Click here to learn how to apply for a standard, internal, and crafter license

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Internal Forms


Click here to submit athletics, internal, and organization submissions


Internal Licensees


Click here for a list of all officially licensed Iowa State University internal vendors.

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Click here for a map of retailers carrying Iowa State merchandise.

Internal Units

University Departments


Are you part of an internal unit or the athletics department? Click here.


Student Orgs


Are you part of a student group and want to use ISU logos for your org? Click here.


Bakery Requests


Need an ISU cake for the big day? Click here!

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4-H Projects


Click here to request permission to use Iowa State trademarks for your 4-H exhibit at the fair.

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