Student ideas. Real products. A Big Apple experience.
Cyclones Take New York is Iowa State’s end-to-end student merchandise innovation program. Students combine consumer research, fashion forecasting, graphic design, trademark licensing, product development and retail strategy to create original Iowa State merchandise.
Finalists present their concepts to University and industry judges. Selected teams then work with an officially licensed vendor to prepare their designs for production and participating retailers. Eligible students also participate in a educational experience in New York City.
The result is more than a classroom project. Students experience how a licensed product moves from an early idea to something Cyclone fans can purchase and wear.
