Iowa State Retail Style Guide

Iowa State University claims the right and ownership to the names, symbols, graphics, logos, trademarks, and service marks associated with the university. Most of our marks are federally registered and all are monitored to ensure proper use and protection. The marks in the style guide cannot be used without permission from Trademark Licensing and/or a license agreement in place with Collegiate Licensing Company (CLC).


NOTE: The style guide below is for retail use. Departments should look to the Brand Standards for guidance on internal use.

Follow the link below for the trademarked verbiage owned by Iowa State University: